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IBM leads in the creation, development and manufacture of the industry's most advanced information technologies. The ShopIBM site is heavily trafficked.


Incorporate the results of usability testing and the requirements of several internal teams to create a site that results in a more intuitive shopping experience.


We redesigned the content area of key screens in the shopping flow for versions 2.6, 2.7 and 3.1 of the Public Web site and the Employee shop.

Our solution featured product offerings and key data, while providing an improved user experience. We also defined an improved approach to the user interface that distinguishes among the various user groups which is core to the current incarnation of the site.