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WHAT DOES "BRANDING YOUR COMPANY" MEAN?

Internet Branding & Identity Definition
Internet Branding is how your company is perceived by the world at large. What impression do people have of your company? What is the first thing people think of when they hear your name? What is the emotional response that your web site or brochure or email newsletter elicit? Because the notion "brand" is conceptual, it is difficult for some to understand its value. Hence the proliferation of poorly defined brands.

Identity is the definition of your company, how it is called by name and by visual insignia. Brand and identity work in conjunction to define the essence of your company.

But, the brand you define could have enormous value. In fact, your brand can become the most valuable asset of your company.

The MET Design Internet Branding and Identity Process
  • Discuss the history, current status and goals of your company, review all of its names and brands currently utilized.
  • Review and analyze all advertising, marketing and communications materials.
  • Conduct a survey with current or prospective customers to understand their perception of your brand.
  • Review the results.
  • Define your brand in a manual or implement it in various initiatives.
  • Measure the results.

MET Design Potentional Deliverables For an Internet Branding and Identity Project
  • Invent/select a company name
  • Logo design
  • Identity manual
  • Brand definition
  • Brand recognition survey
  • Focus groups
  • Brand implementation
  • Brand evaluation and consultation